Advertising works for Art of Gold – 1

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One of rare opportunities where we get to work with the client right from the inception of the business. Art of Gold is a boutique style Jewels outlet located in Coimbatore. Featured below are few advertising works done by us for Art of Gold.
“Good Photographs are the cornerstone of great design” and the above leaflet exemplifies it perfectly. We kept the design elements to the minimum and the text part to just a single caption. But the client’s intended message of Pure Jewellery is aptly delivered with the beautiful photograph and the simple caption. Continue reading →

Chocko Choza Menu Card Design

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 Chocko Choza, a gourmet chocolatier based in Coimbatore is reputed for bringing the finest chocolates to India. Their chocolates are made from the finest of raw materials sourced from around the world and customized to the ultimatum such that the global ingredients go well with the local taste buds. Chocko Choza is the first chocolatier in Coimbatore region with an exclusive Chocolate Store & Cafe. We designed a creative Menu Card that reflects the Quality & Richness of Chocolates made by Chocko Choza. The minimalist design has a case which looks just like a chocolate wrapper – Temptation right before you have anything :)

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Staying Inspired : Sapna Reddy Photography

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In days when anybody with a DSLR considers themselves a photographer, here is somebody, despite being an immensely good photographer still calls herself a “Learner”. Welcome to the Staying Inspired series starting with an interview with Sapna Reddy, a California based Photographer.

A bit about Yourself
I am from California and pursue photography as a hobby. I have been shooting seriously for close to two years now and tend to focus mostly on people and landscapes. The images that portray the symbiosis of man and nature are what appeal to me and what I tend to indulge in the most.

Who or what influenced you to become a photographer?
Having a sense of adventure for the outdoors and the intrinsic nature of curiosity for cultures and places, I have travelled through the world. While doing so I began to take pictures mainly as memoirs to my travels. When I shared these images with family and friends, they encouraged me to share them with a wider audience for their interesting nature. That is how the photography page on Facebook was born and I started sharing my pictures. Seeing the wonderful response to the pictures, inspired me to pursue photography and to try to improve on that skill to the best of my abilities. In May of 2010, I got my first DSLR as a birthday present. Since then I have been shooting extensively and with the purpose of making every image I take better than the previous one. In landscape photography, my work is influenced by Ansel Adams, Galen Rowell, Guy Tal,  Jim Patterson and Michael Freye.

Are you self-taught or did you attend a school for photography?
I have had no formal instruction in photography. However I have been fortunate in coming across willing and able teachers in this field. Learning under various mentors each specializing in their own genre of photography has been a very rewarding experience. I tend to ask a lot of questions and seek feedback for my images on a constant basis. When I receive suggestions, I try to implement them and resubmit my work for review in an ongoing evaluative process. That has been the main algorithm to my learning process. Continue reading →

Flyers for Elgi Equipments

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The challenge was to design creative and appealing yet informative artworks for Industrial equipments. To make it elegant we stuck to just  a single font family and a two tone colour scheme. These direct mailers for Elgi Equipments were e-mailed to prospective customers all over the globe.

Direct mailers design for Elgi Equipments